The Haier Group (Owns GE Appliance division) enters into a Strategic Cooperation with Nasdaq: GSMG (Glory Star) to Develop “Home Life Service” Channel

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The Haier Group (Owns GE Appliance division) enters into a Strategic Cooperation with Nasdaq: GSMG (Glory Star) to Develop “Home Life Service” Channel

June 08
18:57 2021
The Haier Group (Owns GE Appliance division) enters into a Strategic Cooperation with Nasdaq: GSMG (Glory Star) to Develop "Home Life Service" Channel

Jun 8, 2021 – Glory Star New Media Group Holdings Limited (NASDAQ: GSMG) a leading digital media platform and content-driven e-commerce company in China, today announced that it has signed a strategic cooperation agreement (the “Agreement”) with Qingdao Ririshun Electrical Service Co., Ltd., the largest strategic business unit of Haier Group (“Haier”). According to the Agreement, the Company will collaborate with Haier to develop a new “Home Life Service” channel (the “Channel”) and a one-stop-shop for home life solutions (the “Shop”) on its CHEERS e-Mall marketplace and further advance Haier’s last mile customer services.

By cooperating with Haier, the Company will introduce a fully integrated online suite of smart home life products and services on its CHEERS e-Mall marketplace. Through the new Shop, for example, Haier will provide users with a broad range of “Home Life Service” products, such as its high-quality home appliance products, maintenance parts and products from its value chain partners. Moreover, users will be able to access Haier’s services for the entire “Home Life Service” lifecycle through the new Channel, including traditional home appliance installation, after-sales services, and maintenance services, as well as other new services, such as home renovation, home appliance cleaning and maintenance, wall painting, sanitization and disinfection.

As part of the Agreement, the Company will also advance Haier’s last mile customer services. To accomplish this, the Company’s CHEERS e-Mall marketplace will help Haier to open online regional stores and distribute its online orders to the nearest offline Haier store. By working with the Company, Haier will be able to better leverage its expansive network of offline stores in 2,840 districts in China to provide timely delivery and installation services to its customers across the country, further improving its customer experiences in turn.

Mr. Bing Zhang, Founder and Chief Executive Officer of Glory Star, commented, “Our cooperation with Haier will serve as our initial entry point into the home life product and services category. Going forward, we plan to further develop this segment to better support our users in their pursuits of higher quality lives. By offering scenario-based, one-stop smart life solutions, our new Channel should prove to be quite attractive to users around the world.

GSMG Highlights:

  • Partnered with as a Premium Entertainment Provider for China. 

  • GSMG Beat the Street recently with 88% Revenue Growth and proves they are a Media Giant.

  • Focus on eCommerce as a Leading Supply Chain Solution Provider. 

  • Program Content for Multiple International Luxury Brands. 

  • Agreement with E-Surfing Media for 5G and AR Technologies. 

  • Agreement with ByteDance to Develop Joint Programming Objectives.

  • In-Vehicle Interactive Content Application for New Energy Vehicles.

  • GSMG via YMT will Service 88 Countries with 100 Million Registered Users that will add Many Employees to GSMG

About Glory Star New Media Group Holdings Limited 

Glory Star New Media Group Holdings Limited is a leading mobile entertainment operator in China. Glory Star’s  ability to integrate premium lifestyle content, including short videos, online variety shows, online dramas, live  streaming, its Cheers lifestyle video series, e-Mall, and mobile app, along with innovative e-commerce offerings on  its platform enables it to pursue its mission of enriching people’s lives. The Company’s large and active user base creates valuable engagement opportunities with consumers and enhances platform stickiness with thousands of  domestic and international brands.



CAP LLC/FrontPageStocks/ (CA), the Source is a third-party publisher. CAP/FPS/CA has been compensated $500 by the company for dissemination of this Article:

Disclaimer/Safe Harbor:

These news releases and postings may contain forward-looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company’s current views with respect to future events that involve risks and uncertainties. Among others, these risks include the expectation that any of the companies mentioned herein will achieve significant sales, the failure to meet schedule or performance requirements of the companies’ contracts, the companies’ liquidity position, the companies’ ability to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive pricing. In the light of these uncertainties, the forward-looking events referred to in this release might not occur.

Media Contact
Company Name: Glory Star New Media Group Holdings Limited
Contact Person: Bing Zhang, Chairman and CEO
Email: Send Email
Phone: +86 (0) 10 8770-0500
City: BEIJING, 100016
Country: China