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Hillsborough, California – October 11, 2026 – Saga Interiors, the full-service interior design firm led by founder and principal designer Mahsa Afsharpour, has published a new Hillsborough interior design guide on its website for homeowners researching the top interior designers in Hillsborough, the San Mateo County town. The guide features Refined Comfort: A Luxurious Family Home, a Hillsborough residential project from the firm’s portfolio, along with Saga’s services, process, published project minimums and answers to common questions about designing, renovating and building homes in Hillsborough.

Saga Interiors works from its studio in Millbrae on the San Francisco Peninsula and serves Hillsborough and the wider Bay Area. The firm offers whole-home design and furnishing, luxury renovations and remodels, and new construction interior design. Hillsborough’s housing shapes much of that work. According to the U.S. Census Bureau’s American Community Survey (2020 to 2024), about 98.5 percent of the town’s housing units are single-family detached homes, and roughly half were built before 1970. The town’s Architecture and Design Review Board holds public hearings on new houses, additions and other exterior changes, which makes early coordination among designer, architect and builder part of most new construction projects there.

Refined Comfort was designed for a Hillsborough family moving into a new home. According to the Refined Comfort project page on the Saga Interiors website, the family’s priorities were spaces that would accommodate them with comfort and elegance, and with their children past the baby years, they could be more selective and intentional with their decor. Saga revitalized the home with pieces chosen for sophistication, luxury and comfort. The homeowners were friends of the designer, and the project was photographed by Golsa Afsharpour.

Writing about the project on the firm’s website, Afsharpour said, “One of my most treasured perks of being an interior designer is that many of my clients become close friends, and many of my close friends become clients.”

Saga’s full-service design covers sketches, drawings, elevations and 3D renderings; material and finish selections; custom cabinetry design for kitchens and bathrooms; specification sheets that track costs and lead times; procurement; project management and site visits; and installation and styling. On new builds, the firm prefers to join as early as possible and work alongside the architect, builder and structural engineer. The firm’s inquiry page states that renovation projects typically begin at $150,000 or more in overall scope, furnishing projects require a two-room minimum, and design fees begin at $10,000.

Saga Interiors holds a 5.0-star rating across Yelp. A whole-home client, Joyce T., wrote, “Mahsa made the entire process easy and collaborative.” She added, “My whole house was decorated quickly and within budget, every room feels cohesive, comfortable and a reflection of what I wanted.” Laura C. of Palo Alto wrote, “I contacted seven other designers before her. By far, she was the most responsive, fast, cost efficient, and generous with her time and expertise.”

Afsharpour’s family left Iran in 1986, when she was six, and settled in Gothenburg, Sweden, according to a 2023 CanvasRebel interview. She came to the United States in her early 20s. Before founding Saga, she spent more than 15 years in corporate America in project management and leadership, according to the firm. Saga describes its style as warm modern, drawing on Persian, Scandinavian and California influences. The firm’s 181 Fremont penthouse in San Francisco was featured in a 2021 MyDomaine home tour, Afsharpour has been quoted in Apartment Therapy (2023) and The Spruce (2026), and the firm has a profile in Architectural Digest’s AD PRO Directory.

The Hillsborough guide also covers how the town’s design review process affects new builds and additions, local housing data and answers to common questions from homeowners. The firm has published a similar guide for city homeowners comparing the best interior designers in San Francisco, centered on its 181 Fremont penthouse. Inquiries can be made through the firm’s website.

About Saga Interiors

Saga Interiors is a boutique interior design firm based in Millbrae, California, serving residential and select commercial clients across the San Francisco Bay Area. Founded and led by principal designer Mahsa Afsharpour, the firm provides whole-home design and furnishing, luxury renovations and remodels, and new construction interior design. Its process pairs a warm modern design approach with detailed budgets, proposals and committed timelines, managed from concept through installation. The firm’s stated aim is to design homes that reflect who its clients are today and the lives they are moving toward next.

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