Venatos viral TikTok partnership helps them gain record sales

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Venatos viral TikTok partnership helps them gain record sales

April 28
12:22 2021

Venatos joined Tiktok in late 2020 so they could increase awareness on their latest Kickstarter project, the XL Wireless Mousepad with a Built-In Wireless Charger. After spending time studying their audience and publishing several videos on Tiktok, many of their videos went viral surpassing over 16 million views in total. Going viral put their brand in the spotlight and increased sales significantly.

Before we dig into Venatos, let us take a deep dive into Tiktok and their operation. Tiktok is a social media platform where users share fifteen second videos to their followers. When you create a video, you can choose to put music on in the background, slow down the speed of the video or incorporate a filter on it. If you like what you are watching on another user’s channel, you can follow them so it will be easier to find their content. While the video creation and following functions are the main draws to Tiktok, you can also create reaction videos, obtain video recommendations from the “For You” section, save video drafts, report bad behavior and change your privatization status.

Tiktok is quickly shaking the way people view social media. Since their humble beginnings in 2016, they have obtained more than 1 billion active users, became available in more than 150 countries, and has been downloaded more than 2 billion times. On average, a person will spend 52 minutes a day on this platform! And for the average user under the age of 15, they spend about 80 minutes a day on Tiktok. From the United States alone, Tiktok pulled in $500M in revenue. With the number of users flocking to this application, it is very possible to grow your brand into popularity with one viral video. With hard work and dedication, any musician, influencer, or business can become just as successful as a company like Venatos. Who are they? How did they grow their brand into popularity?

With all these tools in hand, Canadian company Venatos was able to grow their small business into a popular online retailer. They are a premium gaming peripheral brand geared towards developing high performance products. And thanks to a successful Kickstarter campaign and several grants issued to them from the Canadian Government, they were able to obtain the necessary budget to develop their product. Unfortunately, that left them with a smaller than desired marketing budget. This is where their Tiktok came in handy.

Now their profile has 218k followers and they are continually selling out of their top product. Items like the Venatos Swapper Pro Gaming Mouse and the Venatos Northern Glow TKL Keyboard are in constant demand, which means this small business can stay open and continue doing what they love to do. The Venatos Swapper Pro Gaming Mouse features a PMW3389 sensor, adjustable weights ranging between 78 grams to 92 grams, and the ability to swap between honeycomb and solid shells. Paired with the Venatos Northern Glow TKL Optical Keyboard, gamers can enjoy durable optical clicky or silent switches and RGB leather wrist rest. The keyboard also features double injection keycaps, aluminum backplate and over 55+ RGB options that can be accessed on the keyboard or using Venatos software.

Venatos has since been contacted by various online retailers and plans to expand their market reach to target eSport gamers and teams. The company currently offers partnership programs to tech reviewers, Twitch streamers, and eSports teams across the globe. With the potential to grow in a large market, the company plans to continue to utilize guerilla marketing to connect with viewers and customers online. Venatos has disclosed they will be releasing even larger mouse pads, a full-size version of their TKL keyboard, and a new 60 percent keyboard in response to online demand for a more customizable mechanical keyboard.

Keep an eye out on Venatos’ upcoming products by follow them on their social media accounts linked below: 

Website: https://venatos.com/

Tiktok: https://www.tiktok.com/@venatosofficial
Facebook: https://www.facebook.com/venatosofficial/

Twitter: https://twitter.com/VenatosOfficial
Etsy Shop: https://www.etsy.com/shop/venatosofficial

BestBuy: https://www.bestbuy.ca/en-ca/search?search=venatos

Walmart: https://www.walmart.ca/search?q=venatos
Amazon US: https://www.amazon.com/s?k=venatos&ref=nb_sb_noss
Amazon Canada: https://www.amazon.ca/dp/B08GP89BBN/ref=cm_sw_r_tw_dp_WSVZA7E4CVNM14H0NRVX

Media Contact
Company Name: Venatos Inc.
Contact Person: Jenna Cheaib
Email: Send Email
Phone: 613 879 8700
Address:PO BOX 99900 ZE 662 962 RPO CHAPMAN MILLS
City: OTTAWA
State: ON K2J 6A1
Country: Canada
Website: www.venatos.com

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